Book Your Free Home Selling Consultation

Sell With Confidence

Ready to make a move? Get personalized guidance from Mallory Kawaguchi, trusted real estate experts with 3+ years of experience across Concord and surrounding areas. This free home selling consultation covers pricing strategy, market trends, staging tips and the best timing to list your home for top dollar.

Selling process

Step 1: Preparing to Sell

Steps:

Assess property value via comparative market analysis (CMA).
Decide whether to sell “as-is” or make improvements.
Choose an agent (if not selling on your own).
Set a realistic asking price.
Stage the home and enhance curb appeal.

Common Problems:

Overpricing leads to fewer showings and longer listing times.
Neglecting repairs causes buyer hesitation or lower offers.
Emotional attachment can cloud judgment on pricing or feedback.

Recommendations:

Hire a professional agent for pricing guidance.
Conduct a pre-inspection to catch major issues early.
Use neutral décor and minimize personal items when staging.

Step 2: Listing the Property

Steps:

Write a compelling property description (highlight key features).
Take professional photos and offer virtual tours.
List on MLS and other platforms.
Use targeted social media marketing and direct mail

Common Problems:

Poor-quality photos deter potential buyers.
Weak descriptions that fail to grab attention.
Limited exposure reduces the buyer pool.

Recommendations:

Invest in professional photography/videography.
Emphasize location, upgrades, and unique features.
Ensure broad listing coverage online and offline.

Step 3: Marketing and Showings

Steps:

Schedule open houses and private showings.
Host virtual open houses for remote buyers.
Produce brochures, flyers, and email campaigns.
Adjust strategy based on showing feedback.

Common Problems:

Poor scheduling can lead to missed buyer opportunities.
Unprepared showings (clutter, dirt) discourage buyers.
Minimal advertising leads to low turnout.

Recommendations:

Offer flexible scheduling (including last-minute requests).
Keep the home clean, well-lit, and fresh-smelling.
Track feedback and pivot marketing tactics as needed.

Step 4: Receiving Offers

Steps:

Review offers with agent or legal advisor.
Negotiate price, contingencies, closing dates.
Accept the best offer (financial security, timeline goals).

Common Problems:

Lowball offers that waste time.
Confusion when multiple offers come in simultaneously.
Complex contingencies adding risk.

Recommendations:

Counteroffer instead of outright dismissing low offers.
Prioritize financially sound offers with simpler terms.
Clarify non-negotiables early to streamline negotiations.

Step 5: Under Contract

Steps:

Finalize the purchase agreement.
Coordinate inspections and appraisals.
Address contingencies and negotiate repairs.
Maintain open communication with buyer, agents, and lenders.

Common Problems:

Failed inspections leading to cancellations.
Low appraisals causing financing issues.
Disputes over contingencies.

Recommendations:

Address potential inspection issues before listing.
Use recent comparables to challenge low appraisals.
Work closely with an experienced agent on contingency negotiations.

Step 6: Closing Process

Steps:

Buyer’s final walkthrough.
Review and sign all closing documents.
Transfer title, keys, and pay off existing mortgages.
Settle closing costs.

Common Problems:

Financing delays pushing back closing dates.
Errors in closing documents causing last-minute confusion.
Unmet conditions halting the process.

Recommendations:

Stay in touch with the buyer’s lender and title company.
Review all documents in advance with your agent or lawyer.
Ensure agreed-upon repairs and terms are completed.

Step 7: Secure Financing

Steps:

Notify utilities and service providers of the ownership change.
File taxes and report the sale (capital gains, etc.).
Reflect on the process for future improvements.

Common Problems:

Unpaid dues or taxes causing disputes.
Emotional difficulty after selling a long-term home.
Forgotten follow-ups leaving unresolved issues for buyers.

Recommendations:

Double-check all outstanding financial obligations.
Focus on future goals to move on emotionally.
Provide a list of local resources for buyers.

What We’ll Cover in Your home Selling Consultation

Accurate Home Valuation

During your home selling consultation, we’ll provide a comprehensive market analysis to determine the best listing price for your home, based on comparable properties and market conditions.

Marketing Strategy

Learn about the tailored marketing plan we’ll create to highlight your home’s strengths, reaching the right buyers through professional photography, online listings and targeted advertising.

Preparing Your Home for Sale

We’ll give you specific recommendations on how to stage your home, handle minor repairs and make it more appealing to prospective buyers.

The Selling Timeline

We’ll go over the key milestones, from listing to closing, to help you plan and ensure a smooth transaction.

Q&A

Have questions about pricing, offers or the selling process? Ask anything, from pricing strategy to offer prep to timing your next move.

Why Choose Mallory Kawaguchi

With 3+ years of experience, Mallory knows what makes homes sell and how to help clients succeed in Concord and surrounding areas. Sellers appreciate practical advice, honest communication and a clear strategy from day one.

3+ Years

of experience

What Homeowners Are Saying

Here’s what recent clients had to say about working with Mallory to sell their home.

"Mallory and her team were incredible! They made the home-buying process stress-free and found us the perfect home. Their expertise and care are unmatched.
Highly recommend!"

“From start to finish, Kawaguchi Real Estate was professional, attentive, and truly had our best interests at heart. We couldn’t be happier with the results! We wholeheartedly recommend to anyone looking to buy, sell, or invest in real estate. They’re trusted partners in making your real estate dreams a reality!”

“Working with Kawaguchi Real Estate was a seamless and rewarding experience. From the very first meeting, Mallory and her team made us feel valued and understood. Their deep knowledge of the local market, coupled with their empathetic and client-first approach, made what could have been a stressful process remarkably smooth.”

Let’s Get Your Home Sold!

Start with a personalized plan — from prep to price to marketing — and move forward with clarity and confidence.

Common home selling consultation questions

How long will it take to sell my home?

Every home is different, but your home selling consultation will include a realistic timeline based on local market data and your property’s condition.

Do I need to do repairs or staging?

Not always. During your home selling consultation, Mallory will help you prioritize only what’s needed and avoid overspending.

How do you determine pricing?

Your pricing strategy is based on a detailed home value analysis using comparable sales, buyer demand and trends in your city.

Do you help sellers outside of Concord

Yes. Mallory works with sellers across the region, including Concord, Walnut Creek, Lafayette, Orinda, Pleasant Hill, Martinez, and often beyond.

What happens after the home selling consultation?

You’ll receive a personalized plan and when you’re ready to move forward, Mallory will guide the next steps with no pressure.

Ready to Sell Your Home?

Complete the form to schedule your free home selling consultation and take the first step toward a successful sale.